Social Influences

I. The most basic form of social influence derives from human presence.

II. Human instinct is stimulated through the presence of others.

III. Stimulants are caused by discrepancies between performing actions and a watchful audience.

IV.  Terminology
     A. Social loafing
          i. when an individual lowers his efforts in a group
     B. Conformity
          i. the modification of behaviour to match that of a group
     C. Compliance
          i. the reaction of one subject to others without a modification in attitude.

V. Compliance tactics include...
     A. improving an offer
     B. putting a foot in the door

VI. Objects vs. People
     A. objects' characteristics are consistent; peoples' characteristics adjust in different situations
     B. objects don't judge you back; people judge you back
          i. when subjects judging the observer, the observer often becomes aware of maintaining his
             reputation within the social class