Showing posts with label cognition. Show all posts
Showing posts with label cognition. Show all posts

Saturday, February 18, 2012

Perception


Perception: An process of defining the environment via organization and interpretation of individualistic impressions.

Significance:

  1. Perception of reality is the foundation of human behaviour
  2. The world gains significance through the way in which it is perceived.
Factors Influencing Perception
  1. The Perciever
    1. Observer
      1. Attitudes, motives, interests, experience, expectations
  2. The Target
    1. Person of interest
      1. Novelty, motion, sounds, size, background, proximity
  3. The Situation
    1. Time, work setting, social setting
Perceptual Error